It is not to benefit CBS, not to benefit its reporters. On this one, the entire basis of it is this is a way to get more information, more important information to the public. And that's why so many states recognize this.
“Drink to me only with thine eyes, And I will pledge with mine; Or leave a kiss but in the cup And I'll not look for wine.”
“It's the same with the ballplayers. Babe Ruth spent a lot, too and the ballplayers make a lot more money now.”