In social matters, pointless conventions are not merely the bee sting of etiquette, but the snake bite of moral order.
The markets where we've got real good presence are the older, more mature markets like Australia, and Western Europe - where we've only got 6,000 stores, compared to the US with 13,000.
Sometimes I envy people who can be only half crazy, with one foot in the passion and one foot in the real world. But that's not me. I dive into the total crazy experience. That's the only way to travel.

