I try to work out with my personal trainer for an hour, four times a week - we mainly concentrate on weights and running. If I'm on the road I sometimes do DVD work-outs in my hotel room - P90X and Insanity are a couple of my favourites.
“Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.”