Grades were important in our house. I was reading by two. My mom would sit there and read with me, read with me, read with me. It was wonderful.
I think we need to do as much as we can to give back to these young kids growing up. I think we've done a pretty decent job so far.
So Europe's a big driver. And at one point, if the euro hadn't devalued, they would have been making as much money as the US with half the stores. Returns were higher.

