I think you're attracted to things that are different from yourself in a character because it's more interesting, and you get to play out a fantasy version of yourself.
I think what I do differently from a lot of TV chefs is that I break down barriers and make fine food more accessible to the regular person, who might be intimidated. I try hard, particularly with wine, to make it not intimidating. It's sort of a teaching job.
Creativity has more to do with the elimination of the inessential than with inventing something new.

