Hype is the awkward and desperate attempt to convince journalists that what you've made is worth the misery of having to review it.
“I've never... when I was having songs on the airwaves, and that sort of thing, I never felt a sense of pressure anywhere except from myself, to do things the way I wanted to do them; to feel authentic; to feel like I was presenting my true self to the world.”
“When I was first elected I was puzzled why they were holding events in my honor as a mere freshman. I asked myself, why is a federal entity so involved in political activity?”