Hype is the awkward and desperate attempt to convince journalists that what you've made is worth the misery of having to review it.
“We can believe that we know where the world should go. But unless we're in touch with our customers, our model of the world can diverge from reality. There's no substitute for innovation, of course, but innovation is no substitute for being in touch, either.”
“If God existed, and if He cared for humankind, He would never have given us religion.”