Vitality shows in not only the ability to persist but the ability to start over.
We provide many options in many product areas that they seem to want to adopt, and that's working well for us.
Social media is a giant distraction to the ultimate aim, which is honing your craft as a songwriter. There are people who are exceptional at it, however, and if you can do both things, then that's fantastic, but if you are a writer, the time is better spent on a clever lyric than a clever tweet.