Advertising is a racket, like the movies and the brokerage business. You cannot be honest without admitting that its constructive contribution to humanity is exactly minus zero.
				It goes back to all of us wanting to be in Hollywood. We're all dying to win an Oscar.			
				
			I'm absolutely obsessed with The Jesus And Mary Chain and Patti Smith, but I'm a massive pop fan. I love pop culture, It's a total reflection of the zeitgeist.			 
			

 
