For years, we've grown dependant on American consumers as the world's spenders of last resort. They've kept Europe out of recession, allowed China to industrialise, and prevented global deflation. But at the same time, they've not been looking after their own futures.
We had Taiwan, Egypt, Lebanon, and Oman open their markets to our beef, and we're excited about that.
It is much more difficult to measure nonperformance than performance.