But beginners to the World Economics Forum have to understand there is no single Davos experience, and there is no single Davos community either. There are numerous tribes who interact only at a minimal level.
I mean, I did a film, a musical of 'Scrooge', in '70, and the tricks were done by flat clothes and mirrors. I hope that the day will come when we don't have to turn up at all.
I think there was a sense that the impact was being lost because the audience was so familiar with the form. You combine that with people's attention spans, which are clearly conditioned to be shorter now, and there's a need to vary the paradigm.

