You have to wait for people to program you. The only difference is the amount of people that you're going to reach but that's going to even out in the next two or three years anyway. Computers are being bought faster than televisions right now.
And also, more and more businesses really want to do the right thing. They feel better about themselves, their workers feel better, and so do their customers. I think this is equally true in the transnational corporations, but it is harder to express in those situations.

