My mother always told me, even if a song has been done a thousand times, you can still bring something of your own to it. I'd like to think I did that.
I think I came up in fighting in a really technical way. If you've ever seen my fights, you know I love distance, I love technique.
Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.

