Artists need some kind of stimulating experience a lot of times, which crystallizes when you sing about it or paint it or sculpt it. You literally mold the experience the way you want. It's therapy.
Well, it gives me the opportunity to make the movies that I want to do, because L'Oreal pays me very well. Also it means that I can work with great directors. My last commercial was directed by Erick Zonca, who made 'Dream Life of Angels.' And finally, it doesn't take up a lot of my time.
And also, more and more businesses really want to do the right thing. They feel better about themselves, their workers feel better, and so do their customers. I think this is equally true in the transnational corporations, but it is harder to express in those situations.