If you can't pay for a thing, don't buy it. If you can't get paid for it, don't sell it. Do this, and you will have calm and drowsy nights, with all of the good business you have now and none of the bad. If you have time, don't wait for time.
You can hype a questionable product for a little while, but you'll never build an enduring business.
That's driven by any number of factors, the most prominent of which have been the combat experience of two major campaigns - one in Afghanistan and the other in Iraq - and the ongoing demands of the global war on terrorism.

