Reading is such a personal thing to me. I'd much rather give someone a gift certificate to a bookstore, and let that person choose his or her own books.
I was raised in South Carolina; I wasn't aware of any art in South Carolina. There was a minor museum in Charleston, which had nothing of interest in it. It showed local artists, paintings of birds.
I've been amazed that it's so popular with people. But it's been fantastic. People are very excited when I walk into a place and they recognize me from the series.