I know people are pretty well embarrassed just at the mention of colon cancer. Sticking a tube in you to find out what's wrong is not a nice thing. But I can tell them, a 30- or 40-minute test is worth it. We have to make them feel more comfortable about getting screened.
Regardless of the business aspect of things, is there a reason that there isn't a female Hitchcock or a female Scorsese or a female Spielberg? I don't know. I think it's a medium that really is built for the male gaze and for a male sensibility.
Sooner or later, I need to begin to do what any candidate does in a presidential race; I need to begin to win.