It's not merely that conservatives are better at selling their product, or that they happen to have an easier-and undoubtedly simpler-ideological product to sell. It's that they know what they are selling. Liberals in general and Obama in particular cannot say the same.
“I gravitate toward the team thing. I'm not a golfer - I much prefer basketball.”
“So for instance it becomes clear why space and time and even the properties of matter itself depend on the observer in consciousness. In fact when you take this point of view it even explains why the laws of the universe themselves are fine tuned for the existence of life.”