It's not merely that conservatives are better at selling their product, or that they happen to have an easier-and undoubtedly simpler-ideological product to sell. It's that they know what they are selling. Liberals in general and Obama in particular cannot say the same.
“I love bold, colorful party dresses because they don't need accessories. Just throw one on and you're done.”
“I had a financial page to write in the Mail on Sunday where I'd give tips on shares. I worked there for two and a half years. Nothing compares to the burst of energy felt on a newsroom floor when a big story breaks.”