If bloggers are to improve our public discourse - helping busy and usually uninformed people make sense of the world - it is necessary to use some sort of standard with which to judge their reliability. Perhaps the answer (strictly advisory) is a body of their peers. Perhaps not.
The inability of those in power to still the voices of their own consciences is the great force leading to change.
Stressing output is the key to improving productivity, while looking to increase activity can result in just the opposite.