There are two possible outcomes: if the result confirms the hypothesis, then you've made a measurement. If the result is contrary to the hypothesis, then you've made a discovery.
“I'm a football guy at heart; maybe I should have played football for a living instead, because I play a lot of football videogames, I'm really into them.”
“Al Gore, the former vice-president of the United States, lives in a mansion that uses more electricity than the average family's bungalow! David Suzuki rides on a bus that uses more fuel than a Smart car to get across Canada! Oh my God! And this is just the tip of the vanishing iceberg!”