There are two possible outcomes: if the result confirms the hypothesis, then you've made a measurement. If the result is contrary to the hypothesis, then you've made a discovery.
“No one really knows what I'm really like, and you won't unless you spend a day with me, or if you're my friend. No one ever knows what anyone is really like. Read all the interviews you want on them, it's just the media talking and you can't really get to know someone that way, obviously.”