We had so much press, and then they get bored... I think we've done well to keep going.
Elephants can live to an age of up to 70 or 80 years and they have a good memory. It could be they come across an area that is experiencing a drought. Then they continue on their path and run into people.
As far as I know, if you take your time, write a good script and make a good film, then give the audience time, they will accept it.

