I say what I want to say and do what I want to do. There's no in between. People will either love you for it or hate you for it.
As I've explained to my wife many times, you have to kill your wife or mistress to get on the front page of the papers.
I enjoy popularisation and I think I'm reasonably good at it. I also think it's a duty. It's just so pedagogically stupid to forget how difficult one found these ideas oneself to begin with.