The cool thing is that now that people have made this evolution where cooking is cool, people are doing it on weekends, they're doing their own challenges. It's back to cooking. And it's real cooking.
There are lots of things I could have done for the money, but I've made a great living doing the things I want to do.
With the case of running, it really is a case of get out, set yourself a distance, run it, and then do it again the next day. It's tremendously simple.