And the danger is - and it's happening - is we're seeing an incredibly big rise amongst young gay people, young heterosexual people as far as catching HIV, which is, you know, in an educated country like this or in Britain, it's frightening.
The word of the mouth is a very powerful thing and you can say something about someone that is not necessarily true, but people will believe it and it will become a constant reminder and every time that your name is bought up, that will come up.
We had all this kind of freedom and 'get out of your head' kind of stuff and at the same time, we were trying to establish ourselves in the business. These two things are really difficult to bring together.

