A lot of people have great hope, and a lot of people who have great hope live. And, some of them who have great hope die. So it's not that hope is going to save you.
The more facts you tell, the more you sell. An advertisement's chance for success invariably increases as the number of pertinent merchandise facts included in the advertisement increases.
It's a market economy. Apparently the demand for great coaches exceeds the supply, so of course the price of good coaches is going to be high.

