American men are more open, they are readier to express their emotions, but they also get frightened easily. Italians are used to drama. For us, arguing, shouting is perfectly normal - for them it is inconceivable.
I actually think some of the rappers can help our image, because the thing I'm concerned about is the NBA's image. I always want our image to be on the rise, and if the rappers can help young players get business-minded, then I'm all for it.
I always wanted, and still aspire, to be something more than just one thing, just one performance.