What's called a difficult decision is a difficult decision because either way you go there are penalties.
Everyone needs a certain amount of money. Beyond that, we pursue money because we know how to obtain it. We don't necessarily know how to obtain happiness.
I studied Hitchcock a little bit at University and knew the famous story about the Birds - that he'd tortured Tippi for a day using real birds. I had no idea that it was a five-day onslaught and that it was the tip of an iceberg that carried on through to another film.