In an age robbed of religious symbols, going to the shops replaces going to the church. We have a free choice, but at a price. We can win experience, but never achieve innocence. Marx knew that the epic activities of the modern world involve not lance and sword but dry goods.
Basically, there are two things we know: Everybody has less time, and the general public is demanding better food - better in terms of quality and better in terms of flavor.