Man is used to the fact that there are languages which he does not at first understand and which must be learned, but because art is primarily visual he expects that he should get the message immediately and is apt to be affronted if he doesn't.
'Born to play? Hmmm. Probably Romeo... or Hamlet, I guess. Also, I'd be a great Alexander the Great.
If the choice is between doing something supercool and having no one hear it and doing something equally cool and tricking people into putting it on the radio, I don't think the second option is some big sellout.