Two old Bachelors were living in one house; One caught a Muffin, the other caught a Mouse.
If kids see you on the street and they want an autograph, that's a big honour so I spend half an hour before I get in the ground and 40 minutes to an hour after the game with the Everton fans signing autographs.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.