And the user may have a higher comfort level deciding what information to provide rather than worrying about what inferences might be made from what they've gathered.
I'm lucky because the strongest emotion I have ever felt is being in love, and that definitely informs my writing.
The companies that survive longest are the one's that work out what they uniquely can give to the world not just growth or money but their excellence, their respect for others, or their ability to make people happy. Some call those things a soul.

