I'd had people say, 'You'll enjoy being famous for a week, and you'll never enjoy it again'. But I don't think I had that week. I may have been working and missed that moment.
When we're in a peak, we make a ton of money, and as soon as we make a ton of money, we're desperately looking for a way to spend it. And we diversify into areas that, frankly, we don't know how to run very well.

