When a company is charging money for a product - as Evernote does for all above its most basic service, and same for Dropbox and SugarSync - you understand its incentive for sticking with that product.
But when you lose a family member or something tragic happens, that stays with you forever. You never get over it. Knowing that you have to deal with that for the rest of your life... Football is important, but not as important as you once thought it was.

