A people's literature is the great textbook for real knowledge of them. The writings of the day show the quality of the people as no historical reconstruction can.
I'm not just a voice who wants to sing on anything. I co-produce, I want to select who comes in and plays on what songs, who to duet with and all of it.
But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them.