The problem in defense is how far you can go without destroying from within what you are trying to defend from without.
“I actually really suck at naming books, so lots of years ago, readers were sending in their ideas for titles, and what we realized is that they were smarter than us. So we thought, Hey, go for it. So now we have a contest every year.”
“My children have become popular, and they show a tremendous love for the public. They're professionals.”