Football changed my life and it gave me a platform to get out my aggression and it gave me a sense of value.
When you're doing a deal with someone in the southern Sahara, it's a very different way of doing business than in London. You can't sign them in the usual way because they'd end up getting ripped off, which would defeat the object of setting up a label like this.
Unless I'm really uneasy with what I'm writing, I lose interest very quickly.