To give real service you must add something which cannot be bought or measured with money, and that is sincerity and integrity.
They ended up spending a total, their campaign plus the independent, about 1.3 million. I only ended up spending about - not only, but I spent about 2 million. But I had no intention of doing that until I was attacked with a negative ad by an independent group.
I was born in ancient times, at the end of the world, in a patriarchal Catholic and conservative family. No wonder that by age five I was a raging feminist - although the term had not reached Chile yet, so nobody knew what the heck was wrong with me.