My biggest frustration with the Heisman is it's become the MVP of the national champion, or a team going to the National Championship game. That's what it's turned into. If you're not undefeated, you're out of the running.
Most of my town hall meetings had always been love fests, and some of my guys used to complain: 'I'd like for somebody to yell at you a bit.'
For me, you have to not have a formula. You have to not even sit down and say, 'I want to write right now.' It has to just kind of come out. It's not something you can plan.

