Keep it in tune with the times, but don't write with the specific purpose of trying to create a hit. If you're doing it strictly to make money, you're crazy. There are easier ways to make money.
“I used the dictionary very minimally and I just wrote how I speak. And I speak very hateful manner usually. I constantly did that because I think the fans would get more out of it if they understood exactly what I'm saying - exactly where I'm coming from.”