Keep it in tune with the times, but don't write with the specific purpose of trying to create a hit. If you're doing it strictly to make money, you're crazy. There are easier ways to make money.
“But it is nice to know that you have other races lined up, because sometimes you can get so focused on your next marathon that it can become kind of unhealthy in some ways. So it's nice to have something else to slap you in the face and say, all right, there is life after the Olympics.”
“Squash has the credentials to become an olympic event and our goal is to see the sport in the 2008 Beijing Olympics. We are working towards this and will keep trying even if our bid is not successful.”