Keep it in tune with the times, but don't write with the specific purpose of trying to create a hit. If you're doing it strictly to make money, you're crazy. There are easier ways to make money.
“The notion of American exceptionalism is effective in part because there is little on the face of it that is offensive.”
“The core issue here is that the Israeli government refuses to commit to terms of reference for the negotiations that are based on international law and United Nations resolutions, and that it frantically continues to intensify building of settlements on the territory of the State of Palestine.”