Keep it in tune with the times, but don't write with the specific purpose of trying to create a hit. If you're doing it strictly to make money, you're crazy. There are easier ways to make money.
“What does that represent? There was never any question in plastic art, in poetry, in music, of representing anything. It is a matter of making something beautiful, moving, or dramatic - this is by no means the same thing.”
“I knew Scotty was going to win. At the beginning of the episode, I was like, 'Scotty, are you ready to win?'. I knew he was going to in my heart. I accepted it. I couldn't pick a more perfect person to get second place to. He's my best friend.”