Farewell all relations and friends in Christ; farewell acquaintances and all earthly enjoyments; farewell reading and preaching, praying and believing, wanderings, reproaches, and sufferings.
Big media companies have lots of money and content, but they have no way to tap into a good base of users.
A lot of them are afraid to sit down and break their position. You should be able to make it so natural that you can just get out, and sit down and walk away from it, and there's nothing wrong with that.

