If you cast your bread upon the water and you have faith, you'll get back cash. If you don't have faith, you'll get soggy bread.
“It was an interesting question as to whether the BBC had a future in the digital world, and what form of market failure could justify the licence fee system.”
“Well, you know, what's so exciting, is that it was a really telling campaign as well. Whenever we start looking at the differences, they could never be more clear.”