“Don't wallow in brainstorming. Time spent fiddling with a business plan or filling up whiteboards with ideas is time that you could spend actually launching your business and seeing if the idea floats. Launching gives you real, solid feedback, instead of the imaginary 'what if' scenarios dreamed up ”

“Feverishly we cleared away the remaining last scraps of rubbish on the floor of the passage before the doorway, until we had only the clean sealed doorway before us.”