The audience wants to be attracted not by the critics, but by a great story. You must deliver to the audience emotion - and when I say emotion, I mean suspense, drama, love.
“I see mysteries and complications wherever I look, and I have never met a steadily logical person.”
“I don't know why they're doing it. I have to assume that their motives are positive, not negative. But they don't understand the severity of the problem in this state.”