The audience wants to be attracted not by the critics, but by a great story. You must deliver to the audience emotion - and when I say emotion, I mean suspense, drama, love.
“My friends and I make short films. We pretended to rob the Dairy Queen where our friend worked, but someone thought we were real thieves and called the cops! Soon, the cops burst in with guns drawn!”
“Sometimes people who get wealthy when they are very, very young, it's a curse to them. They don't realize it.”