The audience wants to be attracted not by the critics, but by a great story. You must deliver to the audience emotion - and when I say emotion, I mean suspense, drama, love.
“It was a mistake. On the information we had, we shouldn't have prosecuted the war. We shouldn't have changed our argument from international law to regime change in a non-transparent way. It was an error for which we as a country paid a heavy price, and for which many people paid with their lives.”
“I think you also understand that one of the key things that's got to be done in Iraq is to build a mentality of understanding that the military needs to be subordinate to civilian control and respectful of its own people.”