The audience wants to be attracted not by the critics, but by a great story. You must deliver to the audience emotion - and when I say emotion, I mean suspense, drama, love.
“I like green or brown eyes. Tall but not overwhelmingly so. I like men who do yoga and meditate.”
“There's less critical thinking going on in this country on a Main Street level - forget about the media - than ever before. We've never needed people to think more critically than now, and they've taken a big nap.”