As a little kid I had a girlfriend, and her boyfriend used to beat me up, so then I used to sing these songs, and that's what it's all about. Country music is all about your heart and your people and things like that.
Research your idea. See if there's a demand. A lot of people have great ideas, but they don't know if there's a need for it. You also have to research your competition.
Certainly we're going to continue to see those commercials that I call 30-second drive-by shootings. And they're going to have a lot of money to do it. But we're going to combat it.

