Nothing is more memorable than a smell. One scent can be unexpected, momentary and fleeting, yet conjure up a childhood summer beside a lake in the mountains.
In less enlightened times, the best way to impress women was to own a hot car. But women wised up and realized it was better to buy their own hot cars so they wouldn't have to ride around with jerks.
The way in which mathematicians and physicists and historians talk is quite different, and what a physicist means by physical intuition and what a mathematician means by beauty or elegance are things worth thinking about.