You gotta have fun. Regardless of how you look at it, we're playing a game. It's a business, it's our job, but I don't think you can do well unless you're having fun.
We didn't have our online service developed. We had never shipped a console game before as a company. So we were developing a lot of new competencies as a company and assembling a new team.
Never just run through a study because you happen to be familiar with it, but use it to see what you can get from it on this new day which has been granted you.