We just want to win. That's the bottom line. I think a lot of times people may become content with one championship or a little bit of success, but we don't really reflect on what we've done in the past. We focus on the present.
We're going to do something that's really unprecedented in the industry by launching the console in all three major markets for the same holiday. It's never been done before.
The real literary editors have mostly been fired. Those that remain are all 'bottom line' editors; everything depends on the money.