I don't think he's permanently affected me except in the sense that I miss him. I miss being him. Or trying to be him. He is one of a gallery of characters that have had an impact on my career and therefore my life.
I don't drink any coffee or take any drugs and I don't smoke cigarettes and I don't eat sugar and I don't take any medicine at all. I eat a lot of fish, vegetables, and I stay away from starches.
Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.