Personally, I've found that the kind of thing that I like is going into somebody else's area and not playing their music but doing whatever I do in their area.
A lot of people in our industry haven't had very diverse experiences. So they don't have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one's understanding of the human experience, the better design we will have.
To my mind ClickThings, and John Underwood are world champion caliber, and I am delighted to have the opportunity to partner with them.