I learned a long time ago: You're in the entertainment business. You're not in the reality business. One has absolutely nothing to do with the other.
As I have practiced it, photography produces pleasure by simplicity. I see something special and show it to the camera. A picture is produced. The moment is held until someone sees it. Then it is theirs.
Take our own company as an example: We're living proof, we jump with our own parachutes.

