As a vessel is known by the sound, whether it be cracked or not; so men are proved, by their speeches, whether they be wise or foolish.
I wouldn't want to criticise someone like Charlotte Church because she has done fantastically well, but personally I've always cared about the long term.
With Westerns you have the landscape is important, and it's empty, and only you populate it. When you populate it, you can tell any kind story that Shakespeare told, you can tell in a Western.